Poddar Diamond Ltd.
Sparkles : Shining Since 1994
For over two decades, Sparkles has been one of the most trusted names in the world of fine diamonds and gemstone jewellery. We have made an indelible mark in the industry for our impeccable quality, exquisite craftsmanship, versatile design aesthetic, custom made finesse, variety of choice, classic designer pieces, seamless shopping experience and competitive price points.
Serving generations of families, we leave no stone unturned. From the most precious diamonds to the most exquisite gemstones. Sparkles has something for everyone—from the young bride to be to the doting grandmother who appreciates classic style.
We have something for every occasion—the simple to the extravagant, the luxurious to daily fashion wear. Sparkles is your one-stop-destination to all things beautiful, making you shine in inimitable style, wherever you go.
After catering to customers across the nation through our 200+ shop-in-shops, we introduce Sparkles Diamond Jewellery to the world with our exclusive online store, for both national and international customers.
From handpicked to the handcrafted, from the timeless to the trendy, Sparkles continues its journey to enthrall its clients with diamond and gemstone masterpieces. Every Sparkles design is created by our in-house team of master craftsmen, dedicated to creating your future heirlooms and keepsakes.
All showcase Sparkles’ unique design, craftsmanship and stunning diamonds and gemstones. At Sparkles, we understand the powerful language of fashionable and precious jewellery. Each piece we create is made to inspire a conversation. We see how a piece of jewellery helps a woman express herself, and create an identity.
We help her not only make a statement, but an exclamation—giving her the jewels to dress the part for any kind of occasion. Our extensive range and varied collection boasts over 60,000 products in 40 exclusive styles. It includes everything from the classic to the modern in rings, earrings, pendants, necklaces, bracelets and birthstone jewellery amongst others.
We ethically source our material directly from the suppliers to ensure only the finest quality jewellery is presented before you. And beyond the exquisite jewellery, the prices will add a sparkle to your smile.
The Story of Sparkles
After catering to customers across the nation through our 200+ shop-in-shops, we introduce Sparkles Diamond Jewellery to the world with our exclusive online store, for both national and international customers. From handpicked to the handcrafted, from the timeless to the trendy, Sparkles continues its journey to enthrall its clients with diamond and gemstone masterpieces.
Every Sparkles design is created by our in-house team of master craftsmen, dedicated to creating your future heirlooms and keepsakes. All showcase Sparkles’ unique design, craftsmanship and stunning diamonds and gemstones.
At Sparkles, we understand the powerful language of fashionable and precious jewellery. Each piece we create is made to inspire a conversation. We see how a piece of jewellery helps a woman express herself, and create an identity. We help her not only make a statement, but an exclamation—giving her the jewels to dress the part for any kind of occasion.
Our extensive range and varied collection boasts over 60,000 products in 40 exclusive styles. It includes everything from the classic to the modern in rings, earrings, pendants, necklaces, mangalsutras,bracelets and birthstone jewellery amongst others. We ethically source our material directly from the suppliers to ensure only the finest quality jewellery is presented before you. And beyond the exquisite jewellery, the prices will add a sparkle to your smile. Ultimately, we are… Connoisseurs of style, Creators of memories, Purveyors of trends, Preservers of tradition.
A Sparkling Legacy
Our beginning dates back to 1985, when we entered the world of jewellery as importers, exporters and manufacturers of cut and polished diamonds and diamond studded jewellery. Our craft has a heritage—and every piece of sparkle we have created or sourced has been special.
Our experience over the decades reflects our arsenal of skill and technique, that simply could not be learned. It has been acquired over the years of observation, dedication and innovation that balances with tradition.
We have always been committed to superiority in diamond manufacturing by following the best practices of trade, by meeting international standards of quality and service, and by providing the ultimate customer satisfaction. And over the years, this has gained us a reputation of being one of the best diamond trading houses in the industry, both in India and internationally.
Since day one, our tradition reflects a commitment to taking initiative in providing the best products at the most competitive prices, and perfecting an attitude of unparalleled service. This has resulted in us having one of the most widespread range of products and services. It has gained us a global repute of perfection in style and quality. And our legacy continues…
Our Strengths
We not only strive to provide the finest diamond and gemstone products, services and solutions, but we also endeavor to deliver an unforgettable experience with Sparkles. Ultimately, excellence in quality, an unrivalled expertise and unshakable credibility is what our foundation is made of. And built upon that foundation, our core strength lies in excellent capacity in the manufacturing and supply of jewellery. Our strengths highlight design, manufacturing, marketing, distribution, retailing and customer service. We are…
Our Vision and Goals
Our endeavor is to be the one-stop-solution for all our customers in India and abroad. We strive to become the industry leader in the diamond jewellery segment. With craftsmanship and manufacturing as our key strengths, we believe we will evolve and grow with our customers.
- Sparkles is one of the top 3 jewellery brands in India.
- Sparkles sells at over 250 locations across India.
- Sparkles owns and manages up to 30,000 sqft of state-of-the-art manufacturing facilities.
- Sparkles has a strong workforce of almost 2500 employees in polishing and jewellery manufacturing.
- Sparkles has up to date CAD/CAM facilities for a seamless introduction of new designs and superior finish.
- Sparkles has a design bank of over 25000 jewellery designs for our national and international customers to choose.
Sparkling Inspirations
We take into consideration the varied taste of all our customers and create market specific designs for Europe, UK, USA and our Asian audiences. We take inspiration from timeless classics and new, upcoming trends in the world of jewellery. Themes bring to life a melody of design and a plethora of choice for the diverse tastes of customers all around the world.
Floral
The beauty of nature and its prettiest creations is a big inspiration to jewellery design. The sense of freshness, beauty and fragrance invokes a feeling of warmth, brightness and charm. Our floral motif pieces showcase a sensuality every woman will love to embrace.
Heritage
Taking a cue from India’s glorious past, from its royal architecture to its famed textiles, from its world-renowned paintings and artistic history to its magnificent temples—every Sparkles treasure has a story to tell, and reflects age old detail of Indian craftsmanship.
Love
An emotion, a feeling, a devotion, an affection—love can be described in many ways. But never in the same way as diamonds. From infinity rings to dazzling danglers, Sparkles has an array of diamond masterpieces to express your love in the most exquisite form.
Spirituality
Drawing inspiration from idols of worship, sculptures of history and sacred pictures, Sparkles has a mélange of jewellery inspired by India’s ancient beliefs and rituals.
Contemporary
Eclectic style and modern design takes centre stage at Sparkles. With futuristic patterns and a design movement that celebrates freedom and new age trends, discover creativity at its finest, made for the modern woman who appreciates understated elegance and contemporary fashion.